Bağımsız Güncel Son Dakika Haber Sitesi

Plant-Based Foods Expand, With Consumers Hungry for More

In the fall of 2018, Jenny Goldfarb suddenly had a craving for a corned beef and pastrami sandwich. For Ms. Goldfarb — who grew up in a New York …

Plant-Based Foods Expand, With Consumers Hungry for More

In the fall of 2018, Jenny Goldfarb suddenly had a craving for a corned beef and pastrami sandwich.

For Ms. Goldfarb — who grew up in a New York Jewish deli family — it was the classic sandwich of her youth. But her yearning came with a hitch: She is now vegan.

So she started working with wheat protein, adding beets for a “meat” color, and dipping the mixture into different brines and spices. After a couple of months, she had come up with a vegan substitute. She took her vegan corned beef from her home in the San Fernando Valley to a Los Angeles deli, which placed an order for 50 pounds. She cried tears of joy in her car.

These days, Ms. Goldfarb is shipping orders for up to 50,000 pounds of her Unreal Deli corned beef, turkey and, most recently, steak slices to grocery stores all over the country.

“We just got the green light from Publix,” Ms. Goldfarb said. “They want the retail packages, but also they want to put it in their delis.”

Riding the waves of success of soy, oat and other alternatives to milk, as well as vegan burgers made by Beyond Meat and Impossible Foods, a broad variety of plant-based foods are showing up on restaurant menus and in grocery store aisles. And now more companies — from small upstarts to established brands — are looking to get in on the action.

This summer, Panda Express started putting orange chicken made with Beyond Chicken from Beyond Meat on menus at some of its U.S. locations. Pete’s Coffee is selling a vegan breakfast sandwich made with mung-bean-based Just Egg. A New York City soft-serve shop, 16 Handles, collaborated with the popular Oatly drink to create a line of vegan sweets in flavors like chocolate, chai tea and iced latte. And the Long John Silver’s seafood chain tested plant-based crab cakes and fish fillets at five locations in California and Georgia this summer.

Chef Reina, run by Reina Montenegro, specializes in vegan Filipino dishes.Credit…Kelsey McClellan for The New York Times

When Eleven Madison Park, a Michelin-starred restaurant in Manhattan, reopened in June after closing more than a year ago because of the pandemic, it did so with a new, plant-based menu.

“It started with a plant-based burger, but now plant-based options are becoming available in all sorts of categories,” said Marie Molde, a dietitian and trends analyst at the research firm Datassential. “We think plant-based chicken is really going to take off.”

Restaurants and grocery stores are responding to the changing demands of consumers who are moving away from eating meat. Sales of fresh fruit in grocery stores have climbed nearly 11 percent and fresh vegetables 13 percent since 2019, according to Nielsen IQ. While only a small percentage of Americans are true vegans or vegetarians — in a 2018 Gallup poll, 5 percent said they were vegetarians — that’s not the audience these new companies and products are chasing.

Rather, they are going after the taste buds of the vegan-curious or so-called flexitarians, a much larger segment of Americans who are seeking to reduce the amount of meat they eat. Some are shying away because of animal-cruelty concerns, while others say the environment or perceived health benefits are factors. (Whether the plant-based foods, many of which are highly processed, are healthier is subject to debate.)

“This is not for vegans only — that would be too tiny of a market,” said Mary McGovern, the chief executive of New Wave Foods, whose shrimp made from seaweed and plant proteins will be on restaurant menus this fall.

Ms. McGovern sees a much broader audience of millennials, flexitarians and others interested in trying new plant-based foods. “I’ve been in the food industry for 30 years, and I’ve not seen anything like the tectonic change we’re seeing in the market now,” she said.

Just a few years ago, plant-based burgers were a novelty. These days, the Beyond Burger and the Impossible Burger appear on roughly 5 percent of the menus of all restaurants around the country, and 71 percent of Americans have tried a plant-based burger or other meat alternative, Ms. Molde said.

In grocery stores, sales of alternatives to cheese, dairy milk and fresh meat have been growing at robust double-digit rates for at least the past two years, according to Nielsen IQ. Almond, oat and other nondairy products make up 14 percent of milk sales.

Restaurants are jumping onto the bandwagon with both feet. Orders for plant-based products from large food distributors were up 20 percent in June from the same time in 2019, according to the NPD Group.

Lumpia Shanghai made with OmniPork at Chef Reina.Credit…Kelsey McClellan for The New York Times
Spamsilog with Spam-like strips produced by OmniFoods.Credit…Kelsey McClellan for The New York Times

Still, appealing to flexitarians or occasional vegan consumers can be tricky. They know the taste and texture of real shrimp and turkey, and if vegan alternatives are not tasty, they won’t be back.

Megan Schmitt of Chicago shifted from vegetarian to vegan about four years ago and recalled her disappointment with the vegan cheese on the market.

“The stuff tasted like cardboard or rubber,” she said. “If you hadn’t eaten cheese in years, it would be fine, but it was not going to satisfy anybody’s taste buds that were switching back and forth from the real stuff.”

So Ms. Schmitt started fermenting a variety of nut-based concoctions, later moving to soy for her Cheeze & Thank You artisanal cheeses, including black garlic truffle fontina and dill havarti. They will be available in most Whole Foods stores in the Midwest this fall.

“I like to view my cheese as a canvas,” Ms. Schmitt said. “It’s my form of art. I want my product to be a feast for the eyes as well as the mouth.”

Reina Montenegro found herself in a similar situation. For six years she tried to create a vegan version of the Spam that she grew up eating. “Spam was the last thing I ate before I went vegan, because I knew it was something I would never eat again,” she said.

Then she heard about OmniPork Luncheon, plant-based oblong pieces that look like Spam and are produced by OmniFoods of Hong Kong. For the better part of a year, Ms. Montenegro said, she pestered executives at the company to get the product to the United States. Finally, in April, her restaurant, Chef Reina in Brisbane, Calif., which specializes in vegan Filipino comfort dishes, became one of a dozen restaurants in the United States using OmniPork products.

“Right away, we sold out of it,” Ms. Montenegro said. “The only thing that’s different with the OmniPork product is the sodium level — it’s lower than the real thing. But as far as taste and texture, it’s perfect.”

OmniFoods said last month that its vegan pork products were now available at Sprouts Farmers Market locations and that Whole Foods stores in 16 states had started selling some of its products.

Ms. Goldfarb of Unreal Deli initially planned on introducing her vegan deli meats through restaurants. By early last year, she had deals to supply a variety of restaurants, stadiums and universities. But when the pandemic hit, she quickly planned to sell in grocery stores instead.

Now Ms. Goldfarb is back in talks with a number of restaurant chains, she said.

“The vegans and vegetarians, they’ll be in your corner. The flexitarian is who we’re working to capture,” Ms. Goldfarb said. “We’re trying to speak to someone who has been eating meat their whole life but now wants to have an alternative two or three times a week.”

She also has her next vegan deli meat target in sight: ham.

BU KONUYU SOSYAL MEDYA HESAPLARINDA PAYLAŞ
ZİYARETÇİ YORUMLARI

Henüz yorum yapılmamış. İlk yorumu aşağıdaki form aracılığıyla siz yapabilirsiniz.

BİR YORUM YAZ
bahçe dekorasyonu evde ek gelir eskişehir haber sondakika haberleri magazin haberleri seo sorgulama site analiz seo analiz google sıra bulucu backlink sorgulama sunucu tarama çekiliş çekiliş sitesi Who is html kod şifreleme seo hacklink hacklink satış hacklink panel wordpress ücretsiz tema wordpress free themes wordpress free tema wordpress themes wordpress hacklink al kilo verme wso shell php shell hacklink hacklink panel hızlı seo hacklink seo nedir wso shell instagram takipçi hilesi instagram takipçi hilesi
bahçe dekorasyonu evde ek gelir eskişehir haber sondakika haberleri magazin haberleri seo sorgulama site analiz seo analiz google sıra bulucu backlink sorgulama sunucu tarama çekiliş çekiliş sitesi Who is html kod şifreleme seo hacklink hacklink satış hacklink panel wordpress ücretsiz tema wordpress free themes wordpress free tema wordpress themes wordpress hacklink al kilo verme wso shell php shell hacklink hacklink panel hızlı seo hacklink seo nedir wso shell
hacklink satışbacklink satışsite analizseo analizseo araclarıbacklinkcialis jelcialis fiyatlifta 20 mgviagra satın alviagra 100 mg fiyatviagra siparişcialis 5 mg fiyatsertleştirici haplarlifta hapkayganlaştırıcıbayan azdırıcıpenis büyütücülergeciktiricilerereksiyon haplarıpenis sertleştirici haplarpenis büyütme ürünlerisertleştirici ereksiyon haplarısancaktepe escorteskisehir escortalpu escortizmir escortankara escortmersin escorteskişehir escortgaziantep escortsakarya escortkayseri escortantalya escortistanbul escortbursa escortadana escortadıyamanescortafyon escortağrı escortaksaray escortartvin escortaydın escortamasya escortardahan escortbalıkesir escortbartın escortbatman escortbayburt escortbilecik escortbingöl escortbitlis escortbolu escortburdur escortçanakkale escortçankırı escortçorum escortdenizli escortdiyarbakır escortdüzce escortedirne escortelazığ escorterzincan escorterzurum escortgiresun escortgümüşhane escorthatay escortığdır escortısparta escortmaraş escortkarabük escortkars escortkastamonu escortkilis escortkırıkkale escortkırklareli escortkırşehir escortkocaeli escortkonya escortkütahya escortmalatya escortmanisa escortmardin escortmuğla escortmuş escortnevşehir escortniğde escortordu escortosmaniye escortrize escortsamsun escorturfa escortsiirt escortuşak escortsinop escortşırnak escortsivas escorttekirdağ escorttokat escorttrabzon escorttunceli escortvan escortyozgat escortyalova escortzonguldak escortkıbrıs escortpendik escortesenyurt escortzeytinburnu escortküçükçekmece escortbeşiktaş escorttuzla escortbeykoz escortfatih escortsancaktepe escortarnavutköy escortbağcılar escortümraniye escortbeyoğlu escortüsküdar escortesenler escortmecidiyeköy escortsarıyer escortetiler escortlevent escortbebek escortgaziosmanpaşa escortkartal escortbaşakşehir escortşişli escorthalkalı escortbahçelievler escortortaköy escorteyüp escortbahçeşehir escortkağıthane escorttaksim escortçekmeköy escortsultançiftliği escortşaşkınbakkal escortbayrampaşa escortbeylikdüzü escortkadıköy escortataşehir escortbakırköy escortmerter escortataköy escortnişantaşı escortkozyatağı escortavcılar escortbüyükçekmece escortkurtköy escortiçerenköy escortküçükyalı escortbostancı escortşirinevler escorterenköy escortadana escortadıyaman escortafyon escortağrı escortaksaray escortamasya escortankara escortantalya escortardahan escortartvin escortaydın escortbalıkesir escortbartın escortbatman escortbayburt escortbilecik escortbingöl escortbitlis escortbolu escortburdur escortbursa escortçanakkale escortçankırı escortçorum escortdenizli escortdiyarbakir escortdüzce escortedirne escortelazığ escorterzincan escorterzurum escorteskişehir escortantep escortgiresun escortgümüşhane escorthakkari escorthatay escortığdır escortistanbul escortizmir escortkarabük escortkaraman escortkars escortkastamonu escortkütahya escortkayseri escortkıbrıs escortkilis escortkırıkkale escortkırklareli escortkırşehir escortkocaeli escortkonya escortmalatya escortmanisa escortmaraş escortmardin escortmersin escortmuğla escortmuş escortnevşehir escortniğde escortordu escortosmaniye escortrize escortsakarya escortsamsun escortsiirt escortsinop escortçorlu escortçerkezköy escortsivas escortmanisa escortizmir escorthatay escorterzurum escortbalikesir escorturfa escorttrabzon escorttekirdag escortsamsun escortsakarya escortordu escortmugla escortmersin escortmardin escortmaras escortmalatya escortkonya escortkocaeli escortkayseri escorteskisehir escortdiyarbakir escortdenizli escortbursa escortaydin escortantep escortankara escortadana escortkuvvet macunusertleştirici macunyapay kızlık zarısertleştirici ilaçlarserleşme haplarısertleştirici ereksiyon ilaçlarıereksiyon haplarıvajina daraltıcı kremeczane ereksiyon ilaçlarıpenis sertleştiricihacklinkwordpress ücretsiz temahacklink seowso shellwso shellwso shellhtml code encryptionhtml kod şifrelemeinstagram takipçi hilesiçekiliş sitesiserver scansunucu taramasite speed testsite hız testiseo newsgoogle newssite analysisseo analysisbacklink saleshacklink panelwordpress themeswordpress free temaWordpress Free Themeshtml kod şifrelemeWho isbacklink alsunucu taramapubg hile alTanıtım Yazısıseoseo sorgulaseo sorgulamaBest Gaming Monitorswireless earbudsshapermint bra reviewsBest Dog Crateraycon reviewsbest stethoscopeinstagram beğeni hilesiinstagram unfollowinstagram takipci satın alinstagram Followers Freeinsagram Free Followerssmm panelsmm panelinstagram takipci hilesiinstagram Followersinstagram free likesinstagram takipci hilesiinstagram takipci hilesiinstagram takipci hilesiinstagram takipci hilesibomonti escortgültepe escortbursa escortnisantasi escorttaksim escortkurtkoy escort bayanpendik escort bayantatto girlsoyun indirmakale programımeme küçültmeinstagram takipçi hilesibacklink albacklink satıştempobet1xbetrotabetjojobetsekabetbetisttempobet1xbetmobilbahisperabetmarsbahissuperbetincratosslotpaykwikastropaytempobetbetbooelexbetsultanbetbaymavicasinomaxirestbetsafirbetsafirbettempobetbetebet canliAntalya Escortdidim escortkadın newskadına özelworld newssex hikayeizmir escortmersin escortataşehir escortataşehir escortbeşiktaş escortesenler escortesenyurt escortfatih escortkadıköy escortkartal escortmaltepe escortpendik escortsarıyer escortpendik escortmaltepe escortkartal escortkadıköy escorttaksim escortsilivri escortşişli escortbağcılar escortbursa escortantalya escortankara escortadana escortgaziantep escortseo analysisistanbul escortviagra satın alviagra fiyatıdegrawso shellpendik escortc99 shelladana escortcanlı bahisadana eskortnevşehir escortbedava bonus veren bahis siteleribedava bonusdeneme bonusu30 tl bonus veren bahis sitelerihoşgeldin bonususex hikayeleriTürkçe Bahis Şirketlericanlı bahiskaçak iddaabahisbahis sitelerihoşgeldin bonusu veren bahis siteleriporno hikayeleristanbul escortc99 shellr57 shellbypass shellwebroot shellpendik escortvigrandedegra 100 mgorcafilcialis nedircialis 20 mg eczane fiyatıcialis fiyatcialis 20 mgcialis 100 mgviagra fiyatliftalifta 5 mghardciscialis eczanecialis 5 mg fiyatıcialis 100 mg fiyatcialis 5 mgviagra fiyatlarıviagra satışonline eczane viagraviagra eczanecialis 20 mgcialis 100 mgcialis hapcialis 20cialis eczanecialis satışcialis fiyatlarıcialis fiyatıviagra fiyatviagra fiyatlarıviagra eczaneviagra satın alpfizer viagra satışonline eczane viagrapfizer viagra satın alviagra siparişviagra sipariş hattıviagra fiyat 2021online viagra siparişviagra fiyat 2021 eczaneviagra fiyat eczaneankara escortAnkara escort kızlarEscort ankaraankara escort bayanSincan escortSincan escort bayanEryaman escortEscort eryamanEscort sincanEtlik escortEtlik escort bayanKızılay escortantalya escortantalya escort bayanantalya escort bayanantalya escortankara escort bayanKeçiören escort bayanEscort ankaraKızılay escort bayanEryaman escort bayanEscort antalyaÇankaya escortEscort antalyaKeçiören EscortÇankaya escort bayanankara escortAnkara rus escortankara escortankara escortkartal escortcialis 5 mgkamagra satın alkamagrakamagra jelkamagra jel siparişkamagra siparişkamagra fiyatkamagra jel fiyatıkamagra fiyatıkamagra 100mgkamagra 100mg fiyatsüper kamagrakamagra nedirpendik escortkurtkoy escorttuzla escortkayseri escortmozrankGamelooplogsuz shell indirlitespeed bypass shellindoxploit shellphp shellgoogle sıra buluculitespeed bypass shellbacklink sorgulamaeryaman escortistanbul bayan escorthacklink satışbacklink satışhacklink panelhacklinkbingöl escorteskişehir escortkırklareli escortçekmeköy escortsultangazi escortbodrum escortkuşadası escortc99 shellc99 shelllifta 20 mgliftalifta 20lifta 20 mg nedirlifta nedirhacklink seokarşıyaka escortbuca escortalsancak escortkonak escortkuşadası escortbeylikdüzü escortgöztepe escortbornova escortçeşme escort